Branding is one of the most important aspects of any business, whether be it online or offline. Your goal is to learn how to brand yourself online, distinguish yourself and your company online which gives you a major edge in increasingly competitive markets.
But what exactly does “branding” mean? How does it affect you, your company or small business like yours?
Simply put, you branding yourself is a promise to your customer, as your being looked up to and trusted. It tells them what they can expect from what you have to offer, your products and services, and it distinguishes you from your competitors.
Your personal brand is derived from who you are, who you want to be and who people perceive you to be.
Three things to consider when you brand yourself online that your audience wants to know;
1. Who are you?
2. What do you have?
3. Why should they care?
Look at Ray Higdon for example, who is a professional when it comes to content creation around helping network marketers. When you feel stuck an need help, that is a first place of contact you might want to go to.
Do you get the point?
When they call your name, what is the first thing that comes to peoples mind?
That should be what you should be working towards and create that brand image around yourself. Which of course is only unique to you.
Are you that innovative and creative person in your industry they seek for? Or the experienced, reliable and average one?
Is your product or service the high-cost, high-quality option, or the low-cost, high-value one? You can’t be both, and you can’t be all things to all people.
Who you are should be based to some extent on who your target customers want and need you to be.
Everyone Loves you when you have something THEY NEED. Moral of the Story: “Make sure you always have something they need”.
I hope you found this post useful.
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